Interactive art is one that dynamically involves its viewers and the environment, this is because the works or pieces that are made allow the participation of observers through different platforms, even in the assembly of the works. The interactive art pieces usually have different software that analyzes the movement, temperature, and other aspects through sensors, which allow the viewer to live a unique experience in real-time. There are examples of augmented reality in which the public can walk, fly or live all kinds of experiences through a work of art made from artificial intelligence. The purpose of interactive art is to involve those who appreciate it and thus understand the meaning of the works.
How is interactive art created?
As we mentioned previously, interactive art is usually made from computers, which have an interface and sensors that allow responding to factors such as movement, temperature, and even meteorology. Thanks to the internet, interactive digital art can reach a large number of people.
There are also installations known as immersive in which the experience of all the stimuli is highlighted, what we know as virtual reality.
Brief interactive art history
Marcel Duchamp, in the 1920s, with his piece called Rotary Glass Plates, began the era of interactive art. The participation of the spectator in front of this work consisted of him turning on a machine, and then standing in front of it at a distance of one and a half meters and observing an optical illusion.
Towards the decade that comprises the 1960s, artists began to create works in which their audience was part of this creative process. Roy Ascott with the so-called change charts was one of the first to involve viewers.
As technological advances evolved, by the 70s, with the arrival of video and the satellite era, art coexisted with computers and audio.
Towards the '90s, interactive art became a true phenomenon since both galleries and museums incorporated the technology available in their exhibitions, being increasingly impressive like the works of Van Gogh, which today we can appreciate as never before we would have imagined it to cite just one example.
Examples of interactive art
Currently, different disciplines and professions such as architecture have been interested in working with digital artists to create new works of art.
Robotics, lighting design, video, laser, and the experience that is generated between the machine and the human, has given rise to other forms of communication and social contexts.
There are works that are transformed depending on the changes of natural phenomena (temperature, light), even with pollution. An example is the wind harp.
Another example of art and architecture is the design of the façade of the Institut du monde arabe in Paris. It is composed of 240 lattices equipped with photoelectric diaphragms that open and close with sunlight.
Are there differences between digital art and interactive art?
Yes. Although digital art itself relies on technological advances to facilitate and create increasingly complex works of art, it does not require the interaction of its viewer to be appreciated or fulfill the objective for which work was designed. Interactive art precisely needs the involvement of those who observe, which is why it is of great importance.
Another example of interactive art is video games since being composed of different creative and technological branches, a complex product is created that is aimed at its use by the public. Music, film, and television, as well as some literary works, have chosen to directly engage their viewers, creating interactive pieces.
As an artist do you make interactive work? Tell us what your process is like by leaving a comment.
Art is an expression born of human creativity; through art, emotions, experiences, and a unique perception of the environment are expressed. Therefore, our artistic appreciation as well as art itself has changed and today we will see its evolution through the digital age.
Technology is also found in art, and artists have learned to use it to provide experiences never seen before. Learn about the top 10 art projects using technology and why they have made such an impact globally.
Today, artificial intelligence is capable of making paintings based on expressionism, portraits, and other artistic pieces such as music, which in many cases cannot be distinguished if they were created by human creativity.
If you are passionate about the world of art and painting, we bring you a selection of the 10 best films. Learn about the history of the most famous artists and find plots that will make you reflect on the value of art. Be inspired to create your own path to success.
Having social media ensures you can reach thousands of people with a single post. It’s all about knowing the best networks for artists and how to use them in the right way to sell art. Read on to find out the answer.
Art and technology can work together to create something startling. These multimedia exhibits have been stunning people because of their innovative use of technology to create. Discover these art exhibits and why they're changing the way we view art.
We shouldn't be frightened by technological advancements in art, in multimedia art installations, because such advancements do not impact the core of creating and experimenting. Learn here about the change of art.