Given the evolution and advances of technology, we cannot deny that the era of marketing is indispensable for any company and artists are no exception. Creative projects require promotion through different platforms in order to sell their works online. Social networks, websites, and others are available to all artists for the promotion of works of art.
Below we will give you some tips so that you have a presence in the network and can reach more people and customers.
As an artist, it is almost mandatory to have your own website to promote your artwork. There are different platforms like WordPress through which you can start designing your page easily, even for free. The success of web pages lies in the correct use of SEO, which consists of keywords that are positioned in search engines such as Google. It is best to buy the domain with your name to be able to use most of the tools offered by the platforms of the web pages, as well as SEO optimization.
As in any business, it is necessary to invest to reach the largest possible audience, in this way you can generate potential customers who are interested in your art. In terms of strategies, this would be profitability.
For visual artists, there are options like Etsy, Shopify, ArteLista, and more than function as virtual galleries and you don't have to go through the process of a conventional gallery to promote your work.
Today you can reach your audience in a close way thanks to social networks since they allow a certain "closeness" since you can interact with those who follow your work.
The social networks that are best suited to promote art online are Instagram, Facebook, Twitter, and Pinterest. Each of these has variables that fit more closely to certain works of art, but in general, they work very well for any promotion of artists.
If you already have your website well designed, it is necessary that it has a blog, since it is a way to share with your audience or followers valuable information, in addition to that you can reach a larger audience. Through a blog, you can generate an impressive list of contacts if you manage to convince them to subscribe to a newsletter, which is also necessary for the promotion of art online.
Before the promotion of an artist was done by going to the galleries personally with the portfolio of the artist in question, today, all this work is simplified thanks to the internet.
We all have mobile devices that allow us to stay connected to the world at all times, so your posts can have great reach.
Another advantage of digital marketing for artists is that either through a page or social networks, followers can be called to action through questions, contests, and promotions that can encourage users to buy your works of art.
Through trial and error, you'll discover which digital marketing strategy fits your artistic needs. Today there are many options that allow you to quickly find the niche you want to reach. At first, you will have to dedicate many hours of work, since as we mentioned, you must know about SEO positioning, to make several publications a day on social networks that are of quality and that add value to your followers, write on your blog, interact with your audience, etc. But there is no denying that digital marketing to promote art and artists, offers many more benefits to boost them and thus be able to sell their work online, in addition to reaching millions of people around the world.
As an artist, what digital marketing campaign do you use? Let us know in the comments.
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