How to promote an artist online? And sell your art

Given the evolution and advances of technology, we cannot deny that the era of marketing is indispensable for any company and artists are no exception. Creative projects require promotion through different platforms in order to sell their works online. Social networks, websites, and others are available to all artists for the promotion of works of art.

Below we will give you some tips so that you have a presence in the network and can reach more people and customers.

Promote art online through a website

Laptop on white desk with plant as an example of marketing for artists.

As an artist, it is almost mandatory to have your own website to promote your artwork. There are different platforms like WordPress through which you can start designing your page easily, even for free. The success of web pages lies in the correct use of SEO, which consists of keywords that are positioned in search engines such as Google. It is best to buy the domain with your name to be able to use most of the tools offered by the platforms of the web pages, as well as SEO optimization.

Marketing strategies to sell art

As in any business, it is necessary to invest to reach the largest possible audience, in this way you can generate potential customers who are interested in your art. In terms of strategies, this would be profitability.

For visual artists, there are options like Etsy, Shopify, ArteLista, and more than function as virtual galleries and you don't have to go through the process of a conventional gallery to promote your work.

Connect with your audience

Mobile screen with social media icons as marketing examples to sell art

Today you can reach your audience in a close way thanks to social networks since they allow a certain "closeness" since you can interact with those who follow your work.

The social networks that are best suited to promote art online are Instagram, Facebook, Twitter, and Pinterest. Each of these has variables that fit more closely to certain works of art, but in general, they work very well for any promotion of artists.

Create a blog

Laptop on desk with flowers and lamp as an example of marketing works of art.

If you already have your website well designed, it is necessary that it has a blog, since it is a way to share with your audience or followers valuable information, in addition to that you can reach a larger audience. Through a blog, you can generate an impressive list of contacts if you manage to convince them to subscribe to a newsletter, which is also necessary for the promotion of art online.

The Advantages of Online Artist Marketing

Before the promotion of an artist was done by going to the galleries personally with the portfolio of the artist in question, today, all this work is simplified thanks to the internet.

We all have mobile devices that allow us to stay connected to the world at all times, so your posts can have great reach.

Another advantage of digital marketing for artists is that either through a page or social networks, followers can be called to action through questions, contests, and promotions that can encourage users to buy your works of art.

The promotion of works of art

Man holding a tablet in front of a blank canvas.

Through trial and error, you'll discover which digital marketing strategy fits your artistic needs. Today there are many options that allow you to quickly find the niche you want to reach. At first, you will have to dedicate many hours of work, since as we mentioned, you must know about SEO positioning, to make several publications a day on social networks that are of quality and that add value to your followers, write on your blog, interact with your audience, etc. But there is no denying that digital marketing to promote art and artists, offers many more benefits to boost them and thus be able to sell their work online, in addition to reaching millions of people around the world.

As an artist, what digital marketing campaign do you use? Let us know in the comments.

Continue reading:

Top 10 famous examples of digital art | Who are the digital artists?

Digital Art l What is it? Why is digital art real art?

Related Articles

February 10, 2022

Marketing strategies that every artist should know

When you want to start designing your digital marketing plan, it is best not to think like a big company so that the takeoff of your project or artistic service is faster. As an artist, the key to your digital marketing campaign will be to outline the key points and strategies to be made.

Read More
February 3, 2022
How to sell art: The steps to start a Business as an artist

How to sell art? How will you keep track of everything? Managing a business is part of being a professional artist. Do you know how to start selling art online as a young artist? Read about it here.

Read More
January 30, 2022
Want to sell your paintings? Know the canvas formats and the arrival of the NFT

Do you know which ones collectors prefer today? Do you also know that today you can also sell your art through the NFT format? Today we will talk about this.

Read More
January 27, 2022
Copyright Law Artwork: What you need to know

If something is valuable to you, it is also valuable to protect it! Have you ever wondered how artist copyright law affects your work or did you want to know how to proceed? The hardest part is connecting your creativity to your work. We'll help you with the rest, like your copyright law artwork.

Read More
January 27, 2022
How to sell art online? | Legal things to know before selling art online 

You should make money doing what you love: art. The global art market is worth around $50 billion. People around the world are willing to spend on art. Learn how to sell art online. Sell digital art on the internet and learn about the legal things to know before selling art online.

Read More
January 21, 2022
What social media does an artist need? Sell your art fast and easy

You can grow your audience and connect with them through social media. Ultimately, however, you depend on the platform or the app. You lose access to your audience and peer network if a social media platform changes its terms of service or if it folds. Check Which social media do artists use more.

Read More
January 20, 2022
What you need to know to sell your music online

If you are dedicated to music and you are looking for a way to sell it online to reach a greater number of followers and customers, today we are going to give you some options of platforms through which you can upload your music and earn money.

Read More
January 18, 2022
Artist marketing, the best tools to promote your work in the digital age

Creating a marketing strategy for artists is very important if you want to succeed in the immense universe of art. Here I’m interested in talking about two related concepts, marketing and art.

Read More
January 13, 2022
The complete guide: sell your songs online | Music streaming platforms

What exactly is the process to sell your songs online and when should you start? Following this guide properly, you'll be able to give your fans something more, drive more sales, and make money so you can produce more music in the future.

Read More
January 12, 2022
Software to evolve as an artist in the digital age

To advance as an artist or perfect your technique, we have prepared a list of programs or software for different artistic branches that will help you enhance your creativity and facilitate your work.

Read More
At VyPixel we take care of your digital presence, with a faithful monitoring of your image. Choose freely the pixels of your professional growth.
Subscribe and check out our weekly blog

Created by Tank Studio Lab. © 2022 VyPixel | Content by Word Stylers